Mad Men actress Christina Hendricks is the newest celebrity spokesperson for Latisse®, which has kicked off its second Wishes Challenge. The actress is encouraging women to join her in the challenge to raise $500,000 for the Make-A-Wish Foundation, which is dedicated to granting the wishes of children with life-threatening medical conditions.

If you’re one of the first 10,000 people who donate a minimum of $20, you’ll receive a certificate for a free trial of Latisse®, which you can take to your cosmetic surgeon who will determine if the eyelash enhancer is right for you. In addition, you can get a $20 rebate off your next purchase of Latisse® if you invite two friends to join you in the campaign.

Hendricks Will Share Her Latisse® Experience

Hendricks, who will be sharing her experience with using Latisse® on her lashes throughout the campaign, said that she always felt her lashes were short and thin.

“When Latisse® became available, I was curious to learn more,” she said. “My doctor talked with me about lashes, and I was surprised to learn that some women may notice their lashes thinning over time. Women who notice these changes in their lashes now have the option to talk to their doctor about Latisse® and see if it’s right for them.”

When Latisse® is applied daily, your eyelashes will grow longer, fuller and darker. The results will last as long as you continue to use Latisse®.

Ends November 30, 2011