This story, about Latisse for hair loss, was recently aired on Good Morning America. In an article, they describe one 27-year old who used Latisse to grow fuller eyebrows before her wedding. Treatment of hair loss is not an FDA-approved use for the drug, but an “off-label” application that some doctors may provide in select cases.

Dana Gaiser, a 27-year-old bride-to-be, said thin eyebrows, perhaps caused by too much teenage plucking, have often troubled her. After seeing an ad for Latisse, which grows fuller eyelashes, Dana asked her doctor about her options. While he originally tried to steer her toward more first-step options for hair growth, Dana persisted and her doctor gave her the Latisse prescription.

When applied to upper eyelashes regularly, Latisse prolongs the lash growth phase resulting in longer, fuller-looking lashes. Six weeks after Dana started applying Latisse to her eyebrows, she began seeing growth in previously sparse areas.

“People say eyebrows frame a face, and I really believe that now,” Dana said. “To be able to actually shape them and make them look the way I want, it’s a huge deal.”

These positive results may, in part, be what is spurring Allergan, the manufacturer of Latisse to test its effectiveness in treating brow and scalp hair loss.

If the testing proves successful, Allergan is hoping these current off-label uses for Latisse will gain FDA approval by 2013, according to a company spokeswoman.

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